Communicating a Graduate Program’s Vision

CLIENT

University of the Arts

PROJECT DESCRIPTION

Having first guided the UArts MDes in Product Design program to a new vision for their future, PlusUs developed a series of storytelling materials to communicate their new direction to perspective applicants.

We began by developing a dynamic graphic identity that referenced the program’s efforts to reimagine and retool relationships between designers, suppliers, manufacturers, and consumers. The identity informed the visual logic of a new department website and print materials. Through the use of strong, straightforward typography, a minimal color palette, and concise, plainspoken language, we developed an identity congruent with the program’s new strategic goals.

SERVICES PROVIDED

Identity Design
Print Design
Copywriting
Art Direction
Website Design
Website Development