Communicating a Graduate Program’s Vision


University of the Arts


Having first guided the UArts MDes in Product Design program to a new vision for their future, PlusUs developed a series of storytelling materials to communicate their new direction to prospective applicants.

We began by developing a dynamic graphic identity that referenced the program’s efforts to reimagine and retool relationships between designers, suppliers, manufacturers, and consumers. The identity informed the visual logic of a new department website and print materials. Through the use of strong, straightforward typography, a minimal color palette, and concise, plainspoken language, we developed an identity congruent with the program’s new strategic goals.


Identity Design
Print Design
Art Direction
Website Design
Website Development