Promoting a Student VR Experience
PlusUs established the brand and brand guidelines for Drury Design’s Drury 360, a virtual reality film contest.
The contest gave university students from RISD and NYU Tisch the opportunity to experiment with and learn from emerging 360° camera technology. As part of Drury’s initiative, 360° VR cameras were generously donated to the participating schools.
Drury used the brand guidelines to create support materials for event promotion and screening events held during NYCxDESIGN 2016 and an NYU graduation week event. The screenings gave viewers, young and old, the opportunity to experience creative uses of an emerging technology first-hand.