Design is a multi-purpose tool, capable of addressing a range of needs in learning.

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COMMUNICATIONS
DESIGN

A clearly articulated story is a symbol of an educational organization’s philosophy and beliefs. It broadcasts one’s message to compatible parents, students, and staff, and defines common goals for the entire community. PlusUs helps educational organizations communicate clearly to their audiences through a variety of digital and analog methods.

PRINT & IDENTITY DESIGN

We create a range of assets and materials that make a statement, tell a persuasive story, and encourage action. We have experience developing identity systems and guidelines, viewbooks, fundraising materials, reports, magazines, and more.

CUSTOM WEBSITE & APPLICATION DEVELOPMENT

Our team has experience developing a wide variety of digital content, from custom applications to flagship university websites. Our work is elegant inside and out, intuitive, and completely secure. Our interdisciplinary team enables us to create sophisticated sites that are most meaningful to the learning communities that use them. We can develop an entire project, or assist with particular phases, such as user research and strategy, UX/UI, front-end development, mobile development, and more.

INSTRUCTIONAL
DESIGN

Instructional design is the creation of materials and experiences used to help people learn. These materials may be physical or digital, and include curriculum development, educational outreach, assessment mechanisms, and more.

We partner with schools, museums, businesses, and non-profits to develop resources that are learner-centered, inquiry-driven, and make meaningful connections to Common Core and Next Generation Science Standards when necessary.

LEARNING ENVIRONMENT
DESIGN

The design of a learning environment has a significant impact, either positive or negative, on the learning that occurs within it. Therefore, a 21st century learning environment must reflect the needs of modern curriculum and learning objectives. PlusUs helps clients shift from an obsolete “cells-and-bells” model to spaces that are student-centered, stimulating, and adaptable for a wide variety of use cases.

ENVIRONMENTAL GRAPHICS & SIGNAGE

PlusUs uses environmental graphics to reinforce learning concepts relevant to a client’s mission, a specific exhibit, and/or national learning standards. When learners encounter these concepts in informal spaces, self-education and discovery increase.
PlusUs also has experience building curriculum frameworks off of these designs, providing educators the opportunity to build the learning environment into lessons.

WAYFINDING SYSTEMS

PlusUs creates clear and well-branded wayfinding systems. These systems help people orient, locate essential landmarks or services, and navigate to them. When designing, we consider a variety of human factors, including the height and ability of users, to ensure the materials are effective as possible.

STRATEGY
DESIGN

A strong strategic underpinning acts as a compass, helping our team recommend more appropriate solutions for client challenges. For some schools, a long-term strategic plan is the end goal, and an effective one facilitates their own ability to make logical choices about resources, lubricate conversations with the community about future decisions, and ease the accreditation process.

DESIGN STRATEGY

Design strategy provides the conceptual underpinning for all the curricular and visual work we do. It exists at the intersection of traditional business strategy and design thinking and accounts for the larger business goals of our clients, including financial and market objectives.

STRATEGIC PLANNING

Through a series of customized activities, we help you identify your path to becoming the school or organization you envision. We believe that your strategic plan is not a document to archive, but rather a living roadmap capable of adapting to your needs over time. We believe that strong strategy allows for creativity, intuition, and other intangibles, as well as more traditional data and metrics. We emphasize simplicity over complexity, and flexibility over rigidity.

Our process is based in design thinking, a human-centered approach to problem solving.

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UNDERSTAND
Who are you?

PlusUs gets to know you, your audience, and your needs. You get to know our values, process, and portfolio.

DEFINE
What do you need?

Together we work to identify your wants and needs, and turn them into a viable plan.

CREATE
What is possible?

PlusUs jumpstarts the creation process by generating ideas that could satisfy your need.

REFINE
More like this.

Together we refine the strongest ideas through physical prototyping.

DELIVER
This is it!

PlusUs helps to finalize, produce, and deliver a compelling and beautiful outcome.

EVALUATE
How is it doing?

Together we observe, test, and assess your outcome. We continue refining your outcome in the name of continual improvement.